About
The White Rabbit Foundry way.
A London data, AI and digital consultancy that is also a product studio, deliberately both. We help ambitious teams rethink what is possible, then turn ideas into intelligent systems that improve how people work, live and connect, with a small senior team that gets more done in a week than most get done in a quarter.
White Rabbit Foundry started in 2023 as Huzza World, a loyalty app that helped independent businesses reward their regulars. Building it taught us how much small businesses need from digital tools and how little time they have to learn them. That led to Streetly, a local shopping and delivery app we rebuilt and relaunched for iOS and Android, and to a growing amount of consulting work alongside the products. The Huzza platform itself has since been sold, and its back end now powers a service for local businesses in New York City.
In 2024 we opened a base in New York, working with independent businesses across Manhattan and with the Greenwich Village Chelsea Chamber of Commerce, for whom we ran a digital skills programme and built new website infrastructure. In 2025 the company came home to London with a wider remit and a new name.
The name is the brief. A foundry is where raw material becomes something useful and lasting. The white rabbit is the invitation to follow an idea further than seems sensible, and see where it goes. We do both: we build, and we make people curious about what else they could build.
We are small on purpose. Every engagement is led by senior people who have run the function they are advising on, and we measure ourselves on how little a client needs us once the work is done.
Our foundations
White Rabbit Foundry was founded by Vydimantas “Vydi” Baltrusaitis, a digital and data leader with experience shaping transformation across FTSE 100 organisations and scale-ups. At its core, the Foundry is designed to be a centre of excellence: a place where talent, creativity and technology come together to build something better, and where the next generation of problem-solvers learn by asking the right questions.
White Rabbit Foundry on LinkedInOur foundations
Five words we hold ourselves to.
- 01
Curiosity
We ask better questions. Curiosity pushes us to explore new perspectives, challenge assumptions and find the answers others overlook.
- 02
Flexibility
We adapt with intention. Every problem is different, so we approach each with openness and design solutions that fit rather than force.
- 03
Intelligence
We think deeply and build carefully, combining analytical precision with craft to make systems that work well and think well.
- 04
Integrity
We do what is right rather than what is easy, and we build trust with clients and collaborators through plain speaking and respect.
- 05
Purpose
We build for impact. Every solution should leave something better behind it, socially, technologically and sustainably.
Our journey
From an experiment to a studio.
2023
Founded as Huzza World
A loyalty app for independent businesses, and the start of a habit of building things properly.
2024
New York
Our first international base, working with independent businesses, the Greenwich Village Chelsea Chamber of Commerce and founders across Manhattan.
2025
White Rabbit Foundry
A new name for a wider remit: a product studio and consulting partner, combining what we build with what we advise.
2026
Products in daily use
Emily, our AI email assistant, and Clean Rabbit, our free disk cleaner, used by real customers every day, alongside Streetly and our client work. The original Huzza platform was sold on to power local businesses in New York.
Registered office
White Rabbit Foundry Limited86-90 Paul Street
London EC2A 4NE
United Kingdom
Also
We work with clients across the UK, Europe and the United States, remotely and on site.
Next step
The quickest way to find out whether we are the right partner is to tell us what you are trying to do.
Get in touchLet’s build something better.
Every partnership starts with a conversation. Share a few details about your goals and a member of the team will be in touch.