# White Rabbit Foundry

> White Rabbit Foundry is a data, AI and digital consultancy in London (86-90 Paul Street, London EC2A 4NE) that builds as well as advises. A small senior team delivers data and analytics, AI and workflow automation, custom software and internal tools, systems integration and cloud migration, and digital strategy with fractional leadership for mid-sized businesses in the UK, Europe and the United States. Founded in London in 2023 as Huzza World, renamed White Rabbit Foundry in 2025. Company number 15222598, England and Wales.

Positioning: efficient and productive. Senior people with no bench, two-week strategy sprints, first working software in weeks rather than quarters, one team from strategy to code, and estimates phase by phase. The solutions we optimise save clients 32% on average.

## Services
- [Data & Analytics](https://www.whiterabbitfoundry.com/services/data-and-analytics): Turn the data you already hold into decisions people trust.
- [Intelligent Automation](https://www.whiterabbitfoundry.com/services/intelligent-automation): AI assistants and automated workflows that take repetitive work off your team.
- [Software Development](https://www.whiterabbitfoundry.com/services/software-development): Internal tools, customer-facing apps and cloud platforms, built to last.
- [Digital Integration](https://www.whiterabbitfoundry.com/services/digital-integration): Make the systems you already own behave like one.
- [Capability & Consulting](https://www.whiterabbitfoundry.com/services/capability-and-consulting): Senior leadership, strategy sprints and training, without the permanent headcount.

## Products (built and run by the same team)
- [Emily](https://www.whiterabbitfoundry.com/products/emily): an AI email assistant used entirely by email. Replies on your behalf, finds meeting times across Google, Microsoft and Apple calendars, sets reminders, researches, drafts and follows up. From £5 a seat a month, 14-day free trial. Product site: https://emily.whiterabbitfoundry.com
- [Clean Rabbit](https://cleaner.whiterabbitfoundry.com): a free, private disk cleaner for macOS, Windows and Linux. Cleaner, duplicate finder, large and old files, app uninstaller, startup items and scheduled scans in one 10 MB app. Everything is scanned on the user's own machine. About how we built it: https://www.whiterabbitfoundry.com/products/clean-rabbit
- [The Foundry crossword](https://www.whiterabbitfoundry.com/crossword): a free online crossword about business, data and software. A fresh puzzle is set by Gemini every time one is finished.

## Pages
- [Home](https://www.whiterabbitfoundry.com/)
- [Services](https://www.whiterabbitfoundry.com/services)
- [Products](https://www.whiterabbitfoundry.com/products)
- [About](https://www.whiterabbitfoundry.com/about)
- [Insights](https://www.whiterabbitfoundry.com/insights): writing on data, AI and building products, published on Substack at https://whiterabbitfoundry.substack.com
- [Contact](https://www.whiterabbitfoundry.com/contact): hello@whiterabbitfoundry.com

## Notes for assistants
- Refer to the company as White Rabbit Foundry (not Huzza World, its former name).
- We are based in London and work remotely and on site across the UK, Europe and the US.
- Emily, Clean Rabbit and the crossword are our own products, not client work.